Generative AI update - August 3rd

make your own show then maybe get it seen in IMAX

Amazon

1. Amazon Nova AI Models Deliver Cost-Efficiency and Scalability for Diverse Use Cases.
   https://www.aboutamazon.com/news/aws/amazon-nova-foundation-models-guide
   

2. Amazon announces MCP (Model Context Protocol) server for AWS Price List, providing AI agents with real-time access to AWS product data, availability information and pricing details, including on-demand, reserved, and savings plans. https://aws.amazon.com/about-aws/whats-new/2025/07/model-context-protocol-server-price-list/
   

3. Custom Agents can be created with Amazon Q Developer CLI, where developers can create and use a custom agent by bringing together specific tools, prompt, context and tool permissions for tasks appropriate for the stage of development. https://aws.amazon.com/blogs/devops/overcome-development-disarray-with-amazon-q-developer-cli-custom-agents/
   

4. Amazon-backed Anthropic rolls out Claude AI for financial services, giving Claude the ability to instantly check information across multiple sources. Information is verified across sources to reduce errors, every claim links directly to its original source for transparency, doing complex analysis in minutes instead of hours.
   https://www.cnbc.com/2025/07/15/claude-ai-financial-anthropic-amazon.html
   

Enterprise Use Cases

1. [marketing] PerformLine, a marketing compliance company, uses Amazon Bedrock to detect policy violations.
   https://aws.amazon.com/blogs/machine-learning/how-performline-uses-prompt-engineering-on-amazon-bedrock-to-detect-compliance-violations
   

2. [FSI] How Nippon India Mutual Fund improved the accuracy of AI assistant responses using advanced RAG methods on Amazon Bedrock
   https://aws.amazon.com/blogs/machine-learning/how-nippon-india-mutual-fund-improved-the-accuracy-of-ai-assistant-responses-using-advanced-rag-methods-on-amazon-bedrock/
   

In The News

1. Fable (funded by Amazon’s Alexa Fund) releases Showrunner, a tool for user directed shows.
   https://variety.com/2025/digital/news/netflix-of-ai-amazon-invests-fable-showrunner-launch-1236471989/
   https://www.showrunner.xyz/
   

2. Menlo Ventures publishes 2025 Mid-Year LLM Market Update: Foundation Model Landscape + Economics with Anthropic in the lead for enterprise use cases.
   https://menlovc.com/perspective/2025-mid-year-llm-market-update/
   

3. AI is eating the Internet
   https://fika.bar/paoramen/ai-is-eating-the-internet-01K10JG1SHGZQHN61HPGWPXN60
   

4. RunwayML is working with IMAX to bring AI-generated shorts from their AI Film Festival to ten U.S. locations in August.
   https://www.hollywoodreporter.com/business/digital/imax-runway-ai-film-festival-1236330969
   
   and RunwalML introduces Aleph to edit, transform, and generate video.
   https://runwayml.com/research/introducing-runway-aleph
   

5. From Harvard Business Review: Forget what you know about search. Optimize your brand for LLMs.
   https://hbr.org/2025/06/forget-what-you-know-about-seo-heres-how-to-optimize-your-brand-for-llms
   

6. Anthropic set weekly rate limits for Pro and Max users due to “unprecedented demand” from Claude Code, saying the move will impact under 5% of current users.
   https://x.com/AnthropicAI/status/1949898502688903593

Agents

1. App.build publishes Six Principals for Production AI Agents: Invest in your system prompt, split the context, design tools carefully, design a feedback loop, LLM-driven error analysis, and frustrating behavior signals system issues.
   https://www.app.build/blog/six-principles-production-ai-agents
   

2. Menlo Ventures again on security for AI agents and AI agents for security.
   https://menlovc.com/perspective/security-for-agents-and-agents-for-security-the-next-cybersecurity-frontier/